This past weekend we held an event on our farm (yes, we of course raise alpacas too!). The topics of discussion among breeders frequently focused on the promotion of alpaca clothing. We all agreed on the superior qualities of alpaca fiber to other fibers. We all wear and love alpaca clothing.
Yet we all acknowledged that alpaca is not as promoted as fibers such as cashmere or merino. So last night all this "gelled" into the idea of an "Alpaca Fan Club". The club would be for fans of alpaca clothing with the goal of promoting alpaca as a clothing alternative to the world.
Most people who try alpaca for the first time are amazed at the comfortable warmth, softness and general feeling elegance it brings. People who try our Extreme Alpaca Socks are often just plain EXCITED at the difference alpaca brings. These "converts" are perfect to help spread the word about this amazing fiber.
So we haven't worked out the details yet but you should expect that PurelyAlpaca.com will launch an alpaca fan club community in the near future. We're thinking of sponsoring the group with free membership perks, promotional material and of course free gifts to our most prolific alpaca enthusiasts :)
Stay tuned... better yet, share your ideas as to what you think might make for a fun promotional alpaca fan club!
-Brian
1 comment:
I've been thinking perhaps just creating an easy way for alpaca product loving folk to post their experiences with products, like at the upcoming National Alpaca Farm Day event would suffice. Still thinking what would be the best method for all of us to promote alpaca products (and the alpacas along with it).
-Brian
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