One recent idea has been to promote the rug and the program at alpaca auctions. Before the auction begins, the first item to go "on the block" would be an alpaca research rug. The auctioneer would describe how the rug is created from what was formerly called "trash" fiber (aka "3rds") to make the beautiful and strong item.
There would also be discussion of how many alpaca farms have generously donated their fiber for the project. At present the manufacturing mill has plenty of donated fiber from generous alpaca farmers and does not need more donations. If you would like to be notified of when there is again a need for alpaca 3rds donations, sign up for the PurelyAlpaca Newsletter (http://purelyalpaca.com/PurelyAlpacaNewsletter.htm). We will send out Research Rug updates via the newsletter.
Proceeds from rug sales on PurelyAlpaca.com benefits alpaca research and the training of new veterinarians.
Also, the rug is an excellent conversation piece for the home or office. It's strength, comfort and durability speaks volumes about the fiber from which it came. It's beauty shows how even the "throw away" fiber from alpacas has great value. And it confirms that ALL alpaca fiber has use and value.
Some are purchasing it as alpaca gift items in ways never anticipated. Though sold as a floor rug, many are using this lighter weight fiber creation as a wall hanging.
Some are putting it under their desk at work for a warm, comfortable home for their feet. Others use it as a soft pad in their job where they stand all day.
One enterprising individual took the small 2x3 rug to a sporting event. They say it is better then those plastic foam pads, is naturally warm and has led to many conversations with others about the many benefits of alpacas!
With all this going for it, perhaps the Alpaca Research Rug really is a Magic Carpet!
See the Research Rug at PurelyAlpaca.com .
-Brian
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